Post by Eddie Cranswick
We’re on the brink of an incredible new application of technology. 2016 is the year of Virtual
Virtual Reality will allow anyone to experience what
From riding an Elephant through the Jungles of Vietnam while a local guide talks to you about the history of the land, to walking into the shade of the Eiffel Tower as the sun sets in Paris and even experiencing the soothing waves rolling in as you sit on the shore of a secluded beach, listening to the meditative sounds slowly relax you into feeling like you’re right there in South America.
Qantas provides Business/First Class Passengers with a Samsung Gear VR allowing them to truly discover the travel possibilities of their destination… before arriving.
Virtual reality is so accessible to anyone who dares to experience something beyond their wildest imaginations. The $10–$20 flat pack Google Cardboard viewer works with most smartphones and is the most accessible VR headset worldwide. Samsung’s Gear VR headset (pictured above) is a step up, starting at $130.
Because it’s new, virtual reality can help a brand stand out from the crowd and engage it’s audience like never before.
We’re already seeing innovative utilisation of this technology, especially in marketing, with immersive
If your travel company is considering taking the leap with a VR marketing strategy I’d highly suggest going for it. Virtual Reality is not without
But, the payoff of a well executed, stunningly immersive and engaging Virtual Reality strategy for your travel company is immense.
Stay ahead in 2016 and bring realisation to the potential of this amazing technology.