Does Virtual Reality Have a Place in Travel?
This content is brought to you in association with EyeforTravel North America 2017 (Las Vegas, October 19-20) which will cover the latest technologies changing the travel industry and where you need to focus your resources and time to win.
Content may be an even bigger problem than cost. Valeriy Kondruk, CEO of Ascape VR commented: “The main challenge is how to keep the audience engaged with the experience, how to tell a story in 360 degrees. In fact, the lack of good content might be the main barrier for large-scale implementations now. There’s no market for 360-degree stock footage despite some attempts to create it. And 99% of the attractions are not filmed in 360-degree yet. Thus, you’d need to film this tour to Yosemite yourself to have it on your website.”
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