Something New to See: How VR travel can add value to traditional tourism

'Balloon ride in Uganda' by VR Gorilla

'Balloon ride in Uganda' by VR Gorilla

Seeing new places and traveling to lands far and foreign opens eyes and broadens our picture of the world, to let in the fresh, the undiscovered and newly understood. That’s the appeal travel has; through it we are molded into better world citizens, we are given a chance to be at the pulse of globalization, and we have the rare gift of casting our eyes on different landscapes. Seeing these cities, monuments and landscape through a different and creative perspective, getting the chance to savor a view because it was perfectly captured, is the appeal of virtual reality travel. Via mobile device you could be instantly transported to Lithuania, Botswana or Hawaii, and you could see a piece of it the way you’d see it standing on that street or on that beach. 

VR travel offers something special and valuable, but that doesn’t make it a direct competitor to traditional travel and tourism. On the contrary, these two travel options can easily have a symbiotic relationship and work hand in hand to make seeing the world more universal and accessible. VR travel can add value to traditional tourism and vice versa. Without the travelers and citizens contributing their time and creative energy to capturing beautiful views of the most stunning places on earth, VR travel would find itself without content. At the same time, without VR travel, users would miss out on seeing new places because they’d assume it isn’t worth the trip. Not every place on this planet is as well documented and photographed as cities like Paris, New York and Rio de Janeiro. VR travel gives the opportunity to capture places people wouldn’t think to visit, and because of this, it encourages people to want to see more, book that flight and discover that new space. 

Tourism banks on the reputations of destinations. When a resort is talked about, blogged about, photographed and shared on social media it’s an invitation for more people to go there. No other person has as much power to drive the market like the social media user and the social media influencer. VR reality travel directly taps into that and provides an incredible pipeline for tourist attractions and destinations. It creates opportunities for photographs, screenshots, video clips, hashtags and mentions - all of which benefit traditional tourism because people are always looking for their next adventure and the content created by virtual travel plants those seeds. On both sides of the equation - VR travel platforms like Ascape empower the person with phone in their hand, and what they provide for traditional tourism is free, creative advertising that leads to new visitors, who create their own content and keep the cycle in motion. 

For eager and avid travelers, there’s always a new place to discover and a new culture to immerse yourself in. The power of VR travel is the ability to send people to these places without planes and boarding passes, and this doesn’t just benefit those that aren’t in a position to travel - it also has an impact on those who make the trip physically. The ultimate benefit that VR travel gives traditional tourism is encouraging travelers to take trips that will be life changing and rewarding; and experiences they could have missed if there wasn’t someone capturing a piece of it and showing that it’s worth buying a ticket for.